Jakarta, MC – In the early stages of business development, pre-startups usually have limited experience, minimal managerial skills, few business networks or lack of public support and trust. With these limitations, the success rate of a business or initiative becomes very low, which is less than 10%.
Just like running a business in general, a new business certainly requires innovative products and managerial skills, as well as various initiatives towards... startups which is increasingly widespread, a program is needed pre-start up which can help maximize the initiation, innovation, and creation processes up to the implementation readiness stage, so that it can prevent perpetrators pre-start up from the death valley period (valley of death).
For this reason, the Creative Economy Agency (Bekraf) presents Bekraf for Pre-Start up (Bekup) as a preparation program pre-start up in the application sub-sector, games, animation, design, and fashion. This program aims to increase the success rate pre-start up in the early period of its formation and is expected to be an effective solution to reduce the failure rate. pre-start up which reached 90%.
Completion pre-start up In this Bekup program, it is carried out through providing technical and management knowledge and skills in building their business. The stages of the Bekup program include talent development (talent development), preparation of the founders (founder preparation), and pre-incubation (pre incubation).
In the initial stage, Bekraf held Training of Trainers (TOT) for prospective mentors of the Bekup program from 14 regions in Indonesia. Through this TOT, mentors are prepared to be able to foster and guide the mentors. pre-start up in his area.
In conjunction with the launch of the Bekup program on June 3, 2016, Bekraf in collaboration with PT. Telkom Indonesia and the Indonesian Information and Communication Technology Creative Industry Society (MIKTI) held workshop Business Management. Basic Material workshop This is useful for improving the company's sustainable management capabilities.
Workshop carried out simultaneously starting at ten Digital Innovation Lounge (DILO) throughout Indonesia (Jakarta, Bogor, Tangerang, Bandung, Yogyakarta, Surabaya, Malang, Denpasar, Medan, and Makassar) during June 2016 with a total of eight meetings.
The next stage is the preparation of the founders, followed by pre-incubation which will be held until the end of 2016. The target of this program is to produce 100 teams consisting of 1.200 talents who are ready to become startups.
For information, the Creative Economy Agency (Bekraf) is a Non-Ministerial Government Institution responsible for the creative economy. Currently, the Head of Bekraf is held by Triawan Munaf.
Bekraf has the task of assisting the President of the Republic of Indonesia in formulating, determining, coordinating and synchronizing creative economic policies in the field of applications and game developer, architecture, interior design, visual communication design, product design, fashion, animated films and videos, photography, crafts, culinary, music, publishing, advertising, performing arts, fine arts, and television and radio. (say/may)
