Starfruit, MC – The Directorate of Domestic Product Utilization and Marketing, Directorate General of Domestic Trade, Ministry of Trade of the Republic of Indonesia, in collaboration with the Industry and Trade Service (Disperindag) of Malang City, Republic of Indonesia, held a Business Meeting between MSMEs and Retailers/Modern Stores at the Atria Hotel Malang, Wednesday (20/7).
The event entitled 'MSME Partnership with Retailers/Modern Stores in Supporting Domestic Market Strengthening' was attended by MSME actors, practitioners, assessors, retailers/modern stores and was opened by the Head of the Trade Planning and Climate Sub-Division of the Indonesian Ministry of Trade, Wednesday (20/7).
In her speech, Nur Aini said that after entering the ASEAN Economic Community (AEC) era, the opportunities for MSMEs are very large. That is why the Indonesian Ministry of Trade is trying to provide guidance to MSMEs so that they can contribute more, one of which is by collaborating with modern stores.
"Currently, the opportunity to sell products in modern retail stores is greater along with people's lifestyles, increasing urbanization, and increasing people's income. Until now, there have been more than 4.000 UKM products that have entered retail stores, and we hope to increase further," explained Nur Aini, Wednesday (20/7).
Moreover, he added, there are government regulations that require sales in retail stores to be at least 80 percent domestic products and provide adequate business space for domestic products.
Meanwhile, the Head of the Malang City Trade and Industry Agency, Dra. Tri Widyani P., M.Si said that currently as the second largest city in East Java, the growth of Malang City is extraordinary and can be an opportunity for business actors.
"Like a girl, Malang City is a beautiful girl who is putting on make-up. Moreover, Malang City has just received an award in the field of MSMEs. This means that we have become a barometer for the growth of MSMEs," said Yani, the nickname of the Head of the Malang City Trade and Industry Office.
From this activity, he hopes that many MSME products can be absorbed into modern retail stores so that they can further advance MSMEs in Malang City.
In the two-day event, in addition to getting materials from the speakers, all participants also met directly with modern retail players. Participants also exhibited their products so that retailers could directly see and collaborate with producers that meet modern store standards. (cah/yon)
