Jakarta (malangkota.go.id) – Carrying the spirit of 'Malang Kipa', the Malang City booth at the MarkPlus Conference Navigating the Unpredictables held at the Ritz Carlton Jakarta Ballroom, Thursday (7/12) was able to attract the attention of participants.
Showing photos of Colorful Village, Glintung Go Green Village (3G), Ngalam Indonesia glass bridge and a video profile of Malang City, visitors and conference participants learned a lot about the transformation from ordinary villages into thematic villages with a tourist aroma.
"Malang Kipa or Malang Apik (good) carries a message that the city of Malang has not only changed for the better (nice or kipa) physically, but also in terms of culture and... mindset "society," said M. Nur Widianto, Head of Public Relations of the Malang City Regional Secretariat on the sidelines of the conference.
This exhibition, initiated by MarkPlus, was attended by participants from the government, state-owned enterprises, private sector, media, and multi-corporate. "There are a total of 40 exhibition participants and 5.000 conference participants. Where the conference is divided into six channeling session," said the representative of the event committee, Estonia Rimadini.
At Am channeling what is meant includes marketing in Indonesia 2018 with speaker Hermawan Kartajaya, Navigating the Unpredictables Session with a choice of entrepreneurial marketing classes (engaging in marketing collaboration, executing creative tactics, exploring alternative markets), class Financial Agility (Creating New Creative Growth Platform).
In addition, the class Organizational Transformation (creating digital ready organization, merging on line and off line strategies, using technology for marketing), channeling Industry Player Scenario Session, Global Halal Lifestyle Trends presenting speaker Prof. Jonathan Wilson, expert in ABCDs (Advertising, Branding, Culture, Digital), Foresight channel: Where will we go? with speaker Prof. Rob Walcott, executive director KIN USA and the final session Indonesia Industry Outlook 2018," he explained, providing information.
Founder and Chairman of MarkPlus Inc. and marketing expert Hermawan Kartajaya said in his material that the theme raised this year is very closely related to 2018.
"2018 is a year that is difficult to predict and makes business people pessimistic. First because it has entered a political year for the Presidential Election in 2019, second is Technology Disruption which has been considered to have destroyed several companies in Indonesia, and third is the economy that is difficult to predict, some think it is better, some say that there could be a ten-year crisis," explained Hermawan.
Hermawan added that to face this situation, it is necessary tools called entrepreneurial marketing compass, which is a combination of marketing, finance and entrepreneurship. (say/yon)
