Jakarta, April 4, 2018 – The Ministry of Tourism has again issued a new strategy by offering 100 digital destinations and nomadic tourism in order to realize the target of 17 million foreign tourists (wisman) and 275 million domestic tourists (wisnus) in 2018. Minister of Tourism (Menpar) Arief Yahya stated that the choice of digital destinations is the result of the demands of the digital era where today's tourists, who are dominated by the millennial generation, tend to prefer visiting destinations that provide experiences (experience). "We want to take advantage of the opportunity to attract domestic tourists, by creating 100 digital destinations spread across 34 provinces in Indonesia. The concept of this digital destination refers to creative destinations, has photogenic spots to be uploaded on social media, and viral on social media," explained the Minister of Tourism in Jakarta (02/04).
Based on the results of a worldwide survey released by Everbrite-Harris Poll, 2014 proved that the millennial generation prefers to spend their money to gain experiences (experience) compared to goods (material goods). This opportunity is not wasted by the Ministry of Tourism to build a digital destination with a contemporary concept to maximize domestic tourist travel in Indonesia.
Last year, the Ministry of Tourism initiated the birth of the Indonesian Charm Generation (Genpi) as a community that helps deliver programs, policies and promotions. event Kemenpar on social media. Genpi is what then creates creative ideas related to the development of new tourist destination attractions through the development of contemporary markets in several regions in Indonesia.
Siti Nurbaya Market in Padang, Mangrove Market in Batam, Baba Boentjit Market in Palembang, Tahura Market in Lampung, Karetan Market in Kendal, Kaki Langit Market in Yogyakarta, Pancingan Market in Lombok, Kaulinan Market in Banten, and Semarangan Market in Semarang are a series of new tourist destinations based on the people's economy that have been established by Genpi. These markets were built by showcasing the uniqueness of each region, such as local culinary specialties, sold at affordable prices, and providing certain activities, such as workshop thematic or old-time game area. "In addition to offering the charm of regional culinary specialties that are not found in other areas, this digital destination which is realized in the form of a market offers the sensation of thematic attractions, and every corner is made suitable for taking pictures. Suitable for you domestic tourists who want to reminisce about old-time experiences that are conceptualized in a very contemporary location," explained Don Kardono, Special Staff of the Minister of Tourism for Communication and Media.
To realize the development of 100 digital destinations, the Ministry of Tourism has collaborated with the Regional Government in Indonesia, both at the Provincial Government, City Government, and Regency Government levels to build basic infrastructure such as roads, water, electricity, WiFi connections, waste locations, and toilets. The basic infrastructure aims to make it easier for domestic tourists to enjoy their visit while traveling to a digital destination.
Meanwhile, in order to attract 17 million foreign tourist visits in 2018, the Ministry of Tourism is also presenting a new tourism strategy called nomadic tourism or more commonly known as adventure tourism. This adventure tourism emerged as a solution to overcome the limitations of the 3A elements; attractions, amenities and accessibility.
This concept of wanderlust tourism will also be realized by building amenities/accommodation that can be moved around, and come in various forms, such as glamp camp, home pod, or caravan. Meanwhile, to support the accessibility of this adventure tourism, it is realized by sea plane, which will bring foreign tourists from one island to another in Indonesia. Furthermore, the new concept of wanderlust tourism will be implemented in 10 Priority Tourism Destinations or 10 New Bali destinations. "Nomadic tourism This will be pioneered by utilizing four of the 10 priority tourism destinations as pilot project"namely Lake Toba, Labuan Bajo, Mandalika, and Borobudur," said Arief Yahya.
Furthermore, the Ministry of Tourism has also submitted recommendations regarding the acceleration of deregulation of caravan operations, seaplane and also live abroad with the Ministry of Transportation, to obtain a solution for the permit for the amenity of the wandering tourism. In addition, the Ministry of Tourism also submitted recommendations related to the deregulation of permits for the use of National Parks as locations glamping camp adventure tourism to the Ministry of Environment and Forestry.
Not only that, the Ministry of Tourism is also coordinating and collaborating with the Regional Government to map areas that have the potential to be built for caravan tourism. "We are mapping which areas in Indonesia are suitable as caravan locations, glamping campand homepod. This information from the Regional Government will later become the basis for development nomadic tourism, and regarding the investment, we will coordinate with the Investment Coordinating Board (BKPM),” added the Minister of Tourism. (Government Communication Team and Public Communication Bureau, Ministry of Tourism of the Republic of Indonesia)
