Lowokwaru (malangkota.go.id) – PT Kereta Api Indonesia (Persero) held the KAI Esports Exhibition Goes to Malang, Saturday (12/10/2019) to Sunday (13/10/2019) to increase brand awareness to millennials.
With this event, KAI wants to introduce the KAI Access application to passengers. Gamers most of whom are millennials. KAI considers millennials to be a very potential part of its customers.
That is what was conveyed Corporate Deputy Director of Passenger Transport Marketing and Sales KAI Asdo Artriviyanto when opening the KAI Esports Exhibition Goes to Malang at the UMM Dome, University of Muhammadiyah Malang, Saturday (12/10/2019).
In this event, KAI held a competition Mobile Legends, Free Fire, Tekken 7, PES 2020, Chess Rush and cosplay competition to be competed for two days of implementation. The total prize to be won in this tournament is Rp50 million.
Asdo believes that the participants of the KAI Esports Exhibition Goes To Malang will be as lively as the previous event in Yogyakarta, considering that Malang is also known as a Student City.
"In August 2019, Esports was held in Yogyakarta and was able to attract 1.822 participants and 3.384 visitors who were dominated by millennials. We are sure event "In Malang it will be just as successful," said Asdo.
He added that entrance tickets priced at IDR 20.000 can be purchased online. on the spot and also get a 50 percent discount for KAI Access application owners. KAI provides a 10 percent discount for purchasing Commercial Train tickets at booth KAI.
“Also available booth others are booth KAI subsidiaries, culinary, UMKM, tourism, banking, community, and booth other interesting things. To enliven the event, KAI presented Dipha Barus feat Monica Karina to entertain the visitors," added Asdo.
In 2019, he explained, the number of millennials in Indonesia is projected to be 23,77 percent of the total population of Indonesia, which is 63,7 million people. They are closely related to Gaming, social media, and traveling.
"For KAI Access users themselves, the number of users who are millennials reaches more than 50 percent, where the largest number is in the 20-25 year age range at 36 percent," explained Asdo.
Aldo explained that KAI Access offers various conveniences for them to use in their activities. traveling for the millennial generation. “Through their existence in social media when traveling by train, is a form of promotion of train services that are now getting better," concluded Asdo. (say/yon)
