(malangkota.go.id) – To increase the literacy of MSME actors regarding the development of the digital economy, both in terms of E-Commerce and fintech, the Bank Indonesia (BI) Malang Representative Office held a special training, Thursday (27/02/2020) at the Santika Hotel, Malang City. The event entitled 2020 UMKM on Boarding Socialization was attended by 105 business actors in the fashion, processed food, and handicraft which has export potential.
Through this training, it is hoped that it can provide added value for MSME players so that they can move up a class to become exporters and their products are halal certified as well. go digital. In addition, there will be a mapping of fostered MSMEs in the working area of the BI Malang Representative Office.
This was conveyed by the Head of the Bank Indonesia Malang Representative Office, Azka Subhan after opening the event. According to him, after this socialization, the 2020 MSME database will be obtained to expand the scope of non-Bank Indonesia fostered MSME data by coordinating with the local government/services/related institutions.
Azka further said that later these MSME actors will not only sell their products in markets and stores, but can market them online, so that their market share reach is even wider. "Therefore, we bring in competent speakers in the field of online marketing who have been well-known so far," he explained.
Before entering the online market, Azka added, MSME actors from various institutions will be trained on how to package products, take pictures or photograph products to make them attractive, and their marketing strategies. "Thus, from this socialization and training, it will produce MSME actors who are able to penetrate the global market," he concluded. (say/yon)
