Klojen (malangkota.go.id) – In an era of increasingly high competition and especially in the midst of the Covid-19 pandemic like today, innovation and creativity are the keys to the success of every business. This also applies to MSMEs in order to enter and win the competition in the global market. Innovation does not only apply to the quality and quality of products but also packaging and marketing.
That was emphasized by the Head of Industry, Cooperatives, Industry and Trade Service (Diskopindag) of Malang City, Fahmi Fauzan after opening the Food Industry Festival held at the TP PKK Building in Malang City, Saturday (17/10/2020). Dozens of MSMEs in the processed food sector who participated in the festival in the context of World Food Day were required to be more creative and innovative in order to produce highly competitive products.
Fahmi added, just like tempeh which is usually only for side dishes, it can be created into tempeh chips, tempeh cake and tempeh chocolate. Although the ingredients are cheap, if diversified and packaged in such a way, a product will have a high selling value. "For marketing, UMKM actors should be able to utilize technological advances such as various social media, maintain product quality and provide the best service," he added.
Each UMKM product must also have its own characteristics and a different impression so that it is easily remembered by consumers. Products from innovation and creation must have their own added value, and will even have a different selling value. Some of these things are also the provision materials for UMKM actors in event This time, dozens of places have also been prepared to display and sell processed products.
The provision and competition for processed food creations like this were felt to have a positive impact by Fatimah, who was a participant. Although the food business that she has been involved in for years has also been affected by the global Covid-19 pandemic, she admitted that she never gave up. This woman who wears the hijab said that innovation, creativity and product diversification are what keep her business running and starting to recover gradually. (say/yon)
