Malang, (malangkota.go.id) – Qiraz Food is a Micro, Small and Medium Enterprise (MSME) that is active and engaged in the culinary field of food processing. The business, which was established on February 7, 2017, began with the owner's desire to serve a practical menu for urban communities. Previously, this business was called Dapoer Amai but changed its name to Qiraz Food after registering its brand with Intellectual Property Rights (HKI).
Various processed foods from Qiraz Food
Qiraz Food itself serves a variety of practical menus but still pampers the tongue including meat kebab, banana kebab, milkfish otak-otak, chicken steak, milky jelly, pudding. In addition, it also has a variety of dry cakes with superior products such as mocaf brownies, cheese sticks, mocaf brownie pies and mocaf and non-mocaf cookies.
Interestingly, some of its products focus on low-gluten foods by choosing mocaf flour as the ingredient for making products. Qiraz Food chooses modified cassava flour (mocaf) which is actually modified cassava flour as the raw material for processing in several products. Many may not be familiar with mocaf flour, but mocaf flour was chosen for a reason because a healthy lifestyle is increasingly in demand in Indonesia.
"The content of mocaf flour is very good for children with autism, people on a diet and people with diabetes mellitus," he said.
So Qiraz Food also targets the market share of mothers with children with special needs (such as autism) who still want to consume cookies or brownies but are constrained by the wheat flour content. While snacks made from flour containing gluten are certainly not included in the list of market shares.
As a result, the healthy lifestyle trend is one of the drivers for Qiraz Food to target this market. This is because the mocaf flour used through the fermentation process is gluten free. The healthy lifestyle trend is one of the drivers for its business to target this market. This is because the mocaf flour used through the fermentation process is gluten free.
Still on the same occasion, Rere revealed that this Ramadan feels different from Ramadan before the pandemic. According to her, this Ramadan has changed 180 degrees. Although Ramadan 2021 is still better than 2020, the current conditions have an impact on orders for typical Lebaran cookies which have decreased.
Rere continues to do promotions and re-branding to increase its sales. In addition, Rere also enriches its references to change the packaging from old packaging to new packaging or making product photos that are much more attractive to consumers.
"Hopefully by synergizing with the government, the business we run can develop to be better," concluded Rere. (eka/ram)
