Malang, (malangkota.go.id) – Welcoming the moment of the 108th Anniversary of Malang City on April 1, 2022, the Malang City Government (Pemkot) released the theme 'Collaboration, Acceleration and Rising Together' along with the Anniversary logo on Tuesday (15/3/2022).
Malang Mayor Drs. H. Sutiaji said that the choice of the theme reflects the spirit of revival within the framework of harmony in realizing the vision and mission of developing a dignified Malang City. Where in the last two years it has faced the challenges of the Covid-19 pandemic.
"We have seen a number of positive empirical indications for that and to rise together we need collaboration and unity. So that there is an acceleration of development that is prosperous," explained Sutiaji.
According to him, the optimism of the revival is inseparable from the increasingly good handling of the pandemic as an important capital to rebuild the economic and social joints of society. The economy of Malang City, which had contracted at -2,26 in 2020, is now growing and soaring to 4,21% in 2021.
The increase in the realization of local revenue (PAD) from IDR 491 billion (2020) to IDR 603 billion (2021), the continued increase in the human development index (HDI) to 82,04 (2021), the presence of public service malls and strategic infrastructure, such as the Tunggulmas Bridge, three new schools, and the Malang Creative Center (MCC). This is supported by the accountability of the government's performance which is considered very good nationally as additional capital for optimism in facing 2022.
Everything is summarized in the narrative of the 108th Anniversary of Malang City which is interpreted as follows.
Collaboration
Malang City, which is full of history, culture, and potential, is believed to grow into a leading city in the national and even world arena. This will be realized by carrying the spirit of collaboration between the government, academics, society, media, banking, and financial services and the business world in harmonizing resources and talents for one purpose. A symphony in various colors is the energy for this city and nation.
Acceleration
Malang City is confident that by providing energy distributed through collaboration, it will create momentum to accelerate economic recovery and achieve development targets.
Rise Together
Malang City wants to realize a revival that can be felt by the entire community through programs, activities, initiatives, and development innovations that are increasingly inclusive and sustainable.
These three essences are also the basis for the formulation of the 108th Anniversary logo of Malang City which was also launched today. There are four main elements of the logo design. First, the number '108th' in blue which is a marker of age and the color of pride of Malang City. Second, the mascot element Osi & Ji with an enthusiastic gesture to synergize.
Third, the writing of Malang City is green accompanied by a narrative theme as a representation of the color of the government symbol and the ideals of prosperity. Fourth, flower petals that mean Malang as a flower city is ready to bloom socially and economically in facing the pandemic.
The great contribution of the local creative community was also highly appreciated by Mayor Sutiaji. "I am very proud and grateful for the role of the young people of Malang who have produced extraordinary works. God willing, this selected logo represents our spirit to rise," concluded Sutiaji.
This futuristic mascot was designed by M. Zahir Fikri, one of the famous young graphic designers from Malang City through a curation process by the Indonesian Graphic Designers Association (ADGI) Malang Chapter.
ADGI Chapter Malang Chairman Andreas Syah Pahlevi explained that there were three designs offered by three selected graphic designers. All of them have gone through a process that pays attention to professional design planning. Starting from the selection of candidates from ADGI Chapter Malang members with the portfolio selection method, workshops, and briefings, the design process, evaluation, presentation for the selection of selected designs through forum group discussions (FGD) to documentation of final design assets.
"We appreciate the openness of the Malang City Government in collaborating with local designers as a form of real collaboration and hopefully this will continue," said Andreas.
The logo and sample guide for using the 108th Anniversary of Malang City logo can be downloaded at the link https://bit.ly/Logo108KotaMalang. (ndu/ram)
