Lowokwaru (malangkota.go.id) – The socialization of entrepreneurship and the development of MSMEs in the Tunjungsekar Village area became even more interesting when discussing the business journey of Mie Kudusan with business owner Edwin Budi at the Tunjungsekar Village Multipurpose Building, Thursday (8/6/2023).
Edwin Budi expressed his gratitude to the Tunjungsekar Sub-district for inviting him to share knowledge on business development with MSMEs in Tunjungsekar. Because to be able to be like today, he said that the Mie Kudusan business had gone through various winding processes since 2012. "We founded Mie Kudusan in 2012. The initial idea was to create a culinary noodle business that was different from the others," said Edwin.
He said, at that time the culinary competition in Malang City was not as crowded as it is now, at that time the idea was to make a different sale to attract public interest. "The term is what is uniqueness offered. The product at that time we chose a noodle business that had its own flavors so it was given sauce," explained Budi.
Mi Kudusan initially had two flavors, the first was the original flavored noodles and the second was the black pepper sauce noodles. "Why did I choose a flavored noodle business at that time? It was an insight that if we want to do business, we must first know who the target market is," he explained again.
At that time, Budi saw that Malang City's most potential target market was students because Malang City is a City of Education. "The market is young people who always like to experiment. At that time, I created Mie Kudusan with various flavors so that it could be accepted," he said.
Meanwhile, the Head of Community Empowerment and Development Section (PMP) of Tunjungsekar Village, Dian Safitri, SE revealed that his party continues to try to help MSMEs in the Tunjungsekar area to continue to grow. Among them is by inviting successful business actors to share knowledge and skills.
"Before inviting the owner of Mie Kudusan business. For UMKM in Tunjungsekar Village, we have also invited the owner of Warung Nelongso business to share knowledge," explained Dian.
By listening and being able to have a direct dialogue with the owners of successful businesses, it is hoped that MSMEs in Tunjungsekar Village will be inspired and increasingly enthusiastic about developing their businesses with the knowledge from activities like this. "By knowing firsthand how business actors create businesses, their management, reading the market like what, all of that can be a medium for sharing with MSMEs in Tunjungsekar Village," said Dian. (cah/yon)
