Klojen (malangkota.go.id) – The Youth, Sports and Tourism Service (Disporapar) of Malang City held a Technical Guidance for the Creative People Meeting (Thematic) entitled 'Content Creators to Build Digital Businesses in the Smart Society 5.0 Era' at the Savana Hotel, Malang City, Tuesday (27/6/2023).
The Mayor of Malang, Drs. H. Sutiaji, who was present and opened the event, expressed his appreciation for the implementation of the content creator development activity in Malang City. According to him, mastery of content creation skills is currently essential and a great opportunity, especially in developing brands, both for business and personal.
"We express our appreciation for the Disporapar initiative in collaborating with competent parties to hold a creative forum for the development of content creators," he said.
Sutiaji also mentioned that the empowerment of content creators is an implementation of the development of the creative economy of Malang City itself. This is even stated in the RPJMD of Malang City for 2018-2023, namely realizing a productive and competitive city based on the creative economy, sustainability, and integration.
"Therefore, we built the Malang Creative Center (MCC) which provides facilities and opens up a collaborative networking space for creative economy actors, including content creators. It must be utilized," he said.
Even so, Sutiaji also reminded content creators to keep paying attention to the content they create. Because currently content creators are competing to form their own characteristics, and want to be different from other creators.
However, Sutiaji reminded that being different is not enough. Creators also need to think about the impact of the content they create on their audience. He explained that the content itself is not about us, but about our audience. So it is important to understand who our audience is, as well as the tools and insights available.
"Don't just go viral or chase sensations. Because the characteristics of society 5.0 are actually about being wise and smart in the midst of a tsunami of information. So, let's become content creators who are able to provide a good impact," he concluded. (iu/yon)
