Starfruit (malangkota.go.id) – Known as the City of Education, in Malang City there are 62 universities, both state and private universities. It is recorded that there are at least 330 thousand active students studying at various campuses in Malang City.
In addition to academic activities, a college certainly has non-academic activities as a place for students to develop their talents. For example, things related to student organizations that often hold events, while from the academic side, not a few final semester students are given the task of creating an event.
However, there are quite a few students who feel that they have not been successful in planning activities, so that the events they have created cannot run as they should.
Seeing this phenomenon, the Ngalup Collaborative Network (Ngalup.co) together with MFM held an MFM Class with Ngalup.co activity with the theme 'Jago Bikin Event: From Planning to Getting Funding' at the Malang Creative Center (MCC), Saturday (25/11/2023).
In this activity, 100 students will be given an understanding of tips for creating and managing an event to meet the desired goals.
"We will introduce and provide an understanding of tips for creating and managing events. The main focus is to build relationships in sponsorship," explained Ngalup.co CEO, Andina Paramitha.
In addition, students are also given the opportunity to convey problems or questions that are often encountered. "This also expands the networking of participants by getting to know the Intra-Campus Student Organizations and Student Activity Units from various universities in Malang City," continued the woman who is familiarly called Andien.
This event presents three speakers who will share their knowledge, namely Titik S. Ariyanto (Public Relations & Marketing Manager Jatimpark Group), Caesario Prima Bahari (Partnership Community & Event at Mekari/Co-founder Woreking) and Harsya Mahendra (CEO Timur Activation).
Each resource person will share their experience in handling events. Starting from approaching potential partners to the ability to invite partners in an event to capture value.
Including knowledge about people's interest in attending offline activities. Given that, after the pandemic, people's desire to attend tends to decrease.
In addition, it will also provide an understanding of powerful ideational events that can be of interest to many people. As well as elements that need to be considered along with case studies.
In an event, of course, it also requires sponsor support. This activity will also provide an understanding of communication ethics, making plans, agendas to getting sponsors or funding.
One of the speakers, Caesario Prima, said that one way to get the right partner in an event is through research. This is generally determined based on goals, needs and target audience.
"Then, it can be searched through existing networks and also social media. We analyze and identify potential partners out there, which ones can provide added value to the event being created. Also, we can create a 'partner scoring' to determine priority partners that need to be approached first," he said.
The man who is familiarly called Rio said, getting potential partners can also be done through email or people close to you. "If you already have acquaintances or partners, lobbying and dealing will be much easier," he explained.
In this case, the event owner must also understand the needs of his partners. For example, if working with a community, it can provide exposure to increase the number of its members. "The way to do this is by giving them the opportunity to speak and network with other participants," said Rio. (say/yon)
