Surabaya (malangkota.go.id) – Various superior micro, small, and medium enterprises (MSMEs) products from Malang City attracted the attention of visitors to the Indonesia City Expo (ICE) 2025. The 21st ICE is part of the VII National Conference (Munas) of the Association of Indonesian City Governments (APEKSI) and was officially opened on Thursday (8/5/2025) at the Exhibition Hall Grand City Surabaya. The exhibition, which will take place from Thursday (8/5/2025) to Saturday (10/5/2025), is an event to showcase various superior products as well as various potentials and developments in cities throughout Indonesia.
The Malang City booth is one of the favorite destinations for visitors. Various products ranging from fashion, crafts, to superior culinary are displayed, such as Soendari Batik and Art, RF. Fashion, Eva Unique Accessories, Catalis Decoration, Keripik Tempe Rohani, and various products from the Malang Raya Mbois Community. Not only visiting and shopping, at the Malang City booth visitors can also have the opportunity to learn batik with Soendari Batik and Art.
The Mayor of Malang, Wahyu Hidayat hopes that this event can expand the reach of the local UMKM product market in Malang City. With the participation of UMKM actors in Malang City in ICE, according to Wahyu, collaboration and cooperation will certainly be established, and even attract investors.
"I hope that Malang City's MSMEs can move up a class. Hopefully Malang City and its various MSME products will also be better known and in demand by the wider community. This is also in accordance with Dasa Bakti Ngalam Laris," he said.
Not only UMKM products, in this ICE, the Malang City Government also introduced various tourist destinations in Malang City. "Ngalam Asyik, we want to make Malang City a tourist destination, a culinary destination. This will also make the economic movement in Malang City increasingly rolling and the ultimate goal is that the welfare of the community can also increase," he continued.
One of the UMKM actors in Malang City who participated in ICE, Chrisnawati Evayana expressed her pride in being able to be involved in a national event like ICE. Moreover, because her products are also very interesting and are in great demand by visitors.
"Previously, we also participated in the curation process before finally qualifying to participate. By participating in this event, we hope that more UMKM players will be motivated to work harder, to be creative with their own characteristics," he concluded.
In addition to ICE, the Malang City Government also often introduces various superior UMKM products in various events, both on a local, national, and even international scale. This is one of the Malang City Government's efforts to encourage UMKM to grow and expand their market share. (ari/yn)
